Critical Analysis of the Article from both POSITIVE and NEGATIVE Essay - 1

Critical Analysis of the Article from both POSITIVE and NEGATIVE aspects - Essay Example king a cross sectional data thus making it a very comprehensive study to understand service quality from different perspectives and according to different behaviors. This paper has undertaken a very comprehensive approach while dealing the issue of service marketing and how service quality contribute towards achieving organizational objectives. The overall issue is to address some of the conceptual issues and frameworks which earlier research has failed to undertake thus were left behind. Authors have focused on overcoming the shortcomings of the earlier research undertaken and the tried to fill the gaps left by the earlier researchers in understanding service quality and its association with different components. The antecedents Model of service quality is developed in a response to the overall focus of the earlier research to consider different variables like reliability and comfort as the components of the service quality but the authors have described them as the antecedents of the service quality thus differing from most of the earlier studies. The reason for undertaking a longitudinal study has been to develop a sort of model which succeeds in measuring the expectations before the service whereas to measure so called disconfirmation after the service. This therefore offers a relatively greater flexibility and breadth to undertake the study in relatively larger context wit focus on the development of an approach which provides answers to some of the critical questions related with the subject. The longitudinal as well as cross sectional nature of the study therefore offered writers a chance to study various frameworks and to develop a framework which can encompass different consequencs, mediators as well as the antecedents of the service quality. What is however, lacking in this article is the approach undertaken and very nature of the study. Over the period of time, services and their basic perception held by the customers have changed thus giving rise to

COMMUNITY PROFILE Essay Example | Topics and Well Written Essays - 2000 words

COMMUNITY PROFILE - Essay Example This paper delves into one specific region that has been put on the spot for the threat the people are facing, especially when it comes to the aspect of physical inactivity. It also strives to bring out some of the factors that influence different characteristics of members of this population, and how their health status might be affected due to some of the mentioned factors. Factors that influence their health will also be mentioned, giving rise to the morbidity factors, and the risks to which most of them are exposed. The aim of this paper is to examine some of the behavioral traits that exist in this population, and why the proportion of adults in the region participating in physical activity is low. In so doing, it may be possible to identify factors that may improve these numbers. The population that is under study is London Borough of Hillingdon, where it is believed that the average proportion of individuals who participate in physical activity is less than the average of England. This region is of interest because it is said to be among the greenest cities in the world. This is amazing considering the statistics that show of the inactivity levels displayed in relation to the individuals in this society (DH 2012). One might be forced to think that living in such an environment would make people choose a healthier lifestyle, but studies indicate otherwise. Adults and children are not spending an average of 3 hours a week on physical activity, which should be a cause for alarm. Children alone, on average, should have at least 60 minutes per day of physical activities that help prevent some of the health problems that may arise (Long et al. 2009). Current statistics indicate that at least one in six deaths occurs as a result of physical inactivity, and this ma kes this issue as immense as smoking. It is also interesting to note that this